Germans are the world champions of travel. And we are right in the heart of Germany!

If you are looking to establish a market presence in Germany (Germany Outbound), look no further. Our core service lies in representing tourism partners in Germany. And Austria, and Switzerland.

This is an attractive market: no other nation in the world travels as much as the Germans. At the heart of Europe, Germany has a larger population than any other EU state. Three of the four biggest European tour operators are based here - TUI Deutschland, Thomas Cook and Rewe Touristik. We would be happy to help pave the way for your entry into this market. Our low costs, high transparency and existing network ensure maximum efficiency from the word go.

Strategy:

Starting point: a market entry strategy. We can draw up a marketing and sales strategy with recommendations on:

  • suitable positioning and strategy;
  • efficient selection of target destinations;
  • attractive product structure and presentation;
  • market-compatible pricing;
  • suitable selection of sales channels/system;
  • sensible combination of communication tools;

naturally based on

  • extensive market research;
  • precise analysis of strengths and weaknesses;
  • professional benchmarking.
  

Action:

Representing your company in the German-speaking region includes:

  • professional representation of destinations and related service providers;
  • modern office infrastructure
    (postal address, tel., email etc.);
  • attractive business communication incl. business cards/headed paper;
  • active development and expansion of the outbound business through the use of the following instruments: sales, public relations, direct marketing, sales promotion, events, advertising/media
  • service-oriented information/ support for key accounts and consumers (tel., post, email, fax);
  • efficient storage/dispatch of materials;
  • conscientious provision of ancillary office services: translations, accounting, budget management etc.