
03/19/12 We are excited to welcome Eva-Maria Müller as a new member of the TourComm Team. After ... read more
02/22/12 We are happy to welcome Stephanie Roas as a new member of the TourComm Team. Stephie ... read more
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Perhaps you want to enhance your sales and marketing activities. Launch a new product or increase the number of catalogue entries with tour operators. Or simply bring your database right up to date.
In times of stiff competition and tight budgets, genuine sales and marketing takes on an increasingly important role. Selling rather than image advertising. The advantages are obvious: relatively small amount of capital required, precision focus on target groups, high level of efficiency and close performance monitoring.
Key account managementOne of our areas of focus is the development of scaled key account management. This means we concentrate on key players in the market ("multiplier" strategy), the major tour operators and travel agency chains. Using a comprehensive database, companies are classified in accordance with their importance in the market. Communication with the companies is then scaled in accordance with their level of importance. This ensures efficient use of limited resources, time and budget and enhances success from individual contacts. |
Sales and marketing modulesIn addition to our other services, we offer the following sales and marketing modules:
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