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New ideas, new visitors

Are you planning entry into a new market and interested in a study of market potential? Or perhaps you want to review your market position in an established market? Or successfully launch a new product on the market? It doesn't matter. Our clients often ask us to carry out strategic work within a self-contained concept, rather than just carrying out individual activities at the operational level.

Strategic foundations

We offer development and implementation of sales and marketing concepts, including:

  • determination of objectives;
  • situation analysis (including, for example, market, competitor and company analysis);
  • analysis of target markets/destinations and target groups;
  • development of guiding principles/positioning;
  • derivation of an objective-oriented strategy;
  • recommendations on marketing mix (4 Ps: product, price, place, promotion);
  • marketing mix implementation (see also the other seven tools used by TourComm);
  • performance monitoring.
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