Target markets

We offer our international customers our services in Germany (Outbound Germany). Upon request, we can also extend this to Austria and Switzerland, i.e. the whole of the German-speaking market.

For German customers we provide services in Germany and in important incoming markets for the German travel industry. This includes the core western European markets such as the UK, Ireland, Italy, the Netherlands, Switzerland and Spain, as well as the new EU member states. Our service also extends to classic overseas markets such as the USA and Japan, and growth regions such as China and the United Arab Emirates. Much of our work is centred on the English-speaking and Asian countries (Inbound Germany).

Target groups

The market communication is focused on consumers, the travel industry and/or the trade press. The strategy is carefully tailored to meet each customer's precise requirements and/or to fit the market structure. In a market dominated by tour operators, for example, we often recommend a multiplier strategy that utilises the travel trade for maximum impact at low cost. In other markets, addressing consumers directly (for example via the media) is often the most effective solution.