Meet Bayern Workshop

Bayern Tourismus Marketing GmbH (BayTM) is the official umbrella organisation for the tourism and leisure industry in the Free State of Bavaria. As a central contact point, it not only promotes the visibility of tourism service providers and destinations, but also sees itself as a driving force and network platform for future-oriented developments - including in the MICE sector.

In the years 2021 to 2024, TourComm already supported BayTM in the organisation and implementation of the ‘Bavaria Workshop’, where international tour operators from the leisure travel segment were invited to Bavaria. The workshop has now been transferred to the German-speaking MICE industry for 2025. The basic concept remained the same.

The Meet Bayern workshop brought together buyers and planners from the DACH region with Bavarian providers such as conference venues, hotels, destinations and convention bureaus. The aim was to facilitate targeted dialogue, promote personal contacts and thus create a platform for potential business contacts.

The website www.meetbayernworkshop.converve.io was set up as a central platform for this purpose, providing information about the workshop in advance and offering registered participants the opportunity to arrange individual appointments with the Bavarian exhibitors during the workshop. The technical realisation was carried out with the help of software from a third-party provider.

A total of 33 relevant MICE players from the DACH region were recruited for the event - including companies, agencies and event planners. TourComm was able to draw on its well-developed network. Additional contacts were also provided by the client.

Continuous communication is crucial for successful implementation. All event communication with the participants, on the buyer side, was handled by TourComm. In a post-event survey, 97% of participants stated that they were very satisfied with the communication and support in the run-up to the event.